Magnet Management is a passionate advocate for screenwriters. Founded six years ago as a literary boutique with a handful of select clients, Magnet has since grown into one of the most well-respected management companies in the entertainment industry, with over fifty clients thriving in film and television careers.
Founders Jennie Frankel, Zach Tann and Bob Sobhani originally joined forces at Zide/Perry (American Pie, Final Destination) where they innovated the first internet submission system of its kind allowing writers to submit specs online. Through that experience the threesome learned to identify literary ‘diamonds in the rough’, and they went on to help many of their discoveries build successful careers after Zide/Perry disbanded in 2004 and Jennie, Zach and Bob formed Magnet Management.
Magnet is fueled by its founders’ relentless drive to attract the best writers in entertainment and help their clients realize—even exceed—their personal goals. The company maintains its relevance by balancing passion with pragmatism, always encouraging clients to write what they love while remaining fiercely practical about each writer’s best career options.
As it has grown, Magnet has attracted the executive talent necessary to best serve its growing client list. In 2005 Magnet brought Chris Mills into its newly formed TV division. With the benefit of Mills’ television expertise, Magnet has set up a myriad of script deals and client-created shows, as well as placing staff writers, directors and producers at almost every major studio or network. The same year Magnet also created its production arm, Magnet Pictures, in partnership with producer Mitch Solomon, whose experience spans over fifteen years in both development and production (Cider House Rules, Quiz show).
One of Magnet’s newest members, Michael Diamond, came to the company from UTA in 2009 as a junior manager in film and television. A year later the team was finally complete with the addition of Brandy Rivers, a TV and film producer with an extensive list of development credits from Jerry Bruckheimer Television and Summit Entertainment (CSI, Twilight, Sex Drive). Each member of Magnet’s diverse staff now contributes his or her talents to the acquisition of financing for an increasing number of independent films and the growth of a roster of projects in development at major studios such as Paramount, Sony and Disney.
But credits do not fully capture Magnet’s most significant achievements. When an aspiring writer is able to quit his day job to write full time; when production closes on a client’s film that Magnet fought to get off the ground; when an opportunity is created for a client to work with an artist she has long admired: those are the moments that remind the Magnet team that they have the rare luxury of only working with clients they truly believe in.